Mother’s Day was made official in 1914 by Woodrow Wilson. Now that it is right around the corner again, many of us expect a day of brunch, flowers, and cards around the nation. While those are beautiful ways to honor these important women, most jokingly hint what Mom would really would like that day is wine. Joking aside, all these gift ideas really circle around the true gift we give our mothers each May: the opportunity to relax around the family they love and hear that all important “Thank you.”
The truth of it is, wine is often an appreciated gift on that day. From mimosas with brunch, a small glass while getting a pedicure, or a flute of sparkling wine with her sweetheart once the kids are in bed: wine does play a role. With 28% of millennials drinking wine daily, it’s likely a quickly thought of gift idea too.
Other trends to note:
Sales trends show that people are more likely to buy a bottle for their home than order a glass when dining out – make that experience easier for them to picture. Using Rapid Bev POS’s email marketing functionality, target clients who purchased wine in the last month, or even this time last year and remind them what they liked! Use the tools you already have to make that Mother’s Day promotion and improve your store’s bottom line. Don’t forget to email your customer their receipt with a promotion that will bring them back again: thank them for thanking mom and gain customer loyalty in the process.
Rapid Bev POS is your partner throughout the year. Make it easy for your customers to give their mothers the wine they want for Mother’s Day. Contact our team today to schedule a demo!
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